k-pop innovation + global strategy + your cultural edge = your maximum impact
NYC-based boutique cross-cultural creative agency. our experience lies in having navigated both the k-pop market and american music market.
our hybrid approach is colored by my time in seoul + nyc, ensuring that you aren’t “just a product.” we develop iconic, visual-first branding strategies for artists, brands, and individuals.
for artists and brands seeking iconic status: i translate your core identity into a powerful visual language informed not by true & lasting artistry (that also turns you a profit.)
10-12 studio
starxd (brand campaign): creative directed + styled
hanyak (editorial): executively produced + styled
do u (album cover + music video): creative directed + styled
behind-the-scenes:
hojung is a creative director/consultant for artists, fashion brands, and individuals. gotta flex a lil bit: 8+ years expertise in visual branding, parsons m.a. in media studies, and a published author across both academic + different mediums.
hit my line if you want the perfect fusion of my k-pop & u.s. market strategy for personal style consultations to major artist campaigns.
kind words
“the way Hojung effortlessly brings [disparate] ideas together… she truly makes it look so easy. from complex conceptual ideas to the execution, your project is in good hands with her.”
—sophia rose (director of creative strategy, [redacted]